Spectators at this weekend's Targa High Country will be able to get a little closer to the action, even when the cars are static, thanks to the Hankook Evolution X of Dean Evans and Simone Bachmann, and a little modern technology.
The TMR 4WD Showroom entered Lancer Evo X MR will feature QR codes on its rear windows, allowing fans with any smart phone to scan the code and see videos of the car in action during Targa High Country.
The QR (Quick Recognition) code is simply a consumer bar code allowing for easy and fast interaction with online content. Once a free QR reader app is downloaded, the user then simply scans a QR code to immediately link to special online content.
Currently used in retail markets around the world and introduced to Australian motoring magazines in the latest issue of Tarmac magazine, on sale today, the QR code links to the magazine’s website (www.tarmac-mag.com.au) where daily updates and onboard videos will be posted nightly during Targa High Country, offering fans a new way to interact with the competition cars and event.
Spectators simply scan the QR code on the rear window of the Hankook Evo and once the connection is established, it’s simply a matter of re-clicking the link at any time or place to see new videos appear over the weekend.
“We love to see the fans come out to see the cars and the event,” offered Evans, “and with the QR codes in Tarmac magazine and on the car, they can ‘fan scan’ the car and immediately see it in action - or save to view it later. With the Evo X, we’re running one of the most technically advanced cars in the field, so it’s only fitting that we promote a new form of digital fan interaction this way.”
Finishing sixth outright at the 2010 Targa High Country, the Hankook Evo X has returned to Showroom specification to battle in the TMR 4WD Showroom class of the 2012 Australian Targa Championship, a relatively easy job for TMR Performance, by refitting the standard exhaust system and standard shocks. With TMR updates to the dual-clutch transmission software, Evans and Bachmann are primed to put on a strong showing, while allowing fans to easily keep track of their progress.
The Hankook Evo X will be at the Mansfield town stage on Friday night, where fans are encouraged to scan the QR code on the rear windows, meet the crew and grab a free Hankook Evo/Ken Block poster. Or if they don’t get to the car, they can scan the QR code on page 15 of the official Targa High Country programme, where they will be directed to the Tarmac-mag website, and visit the videos page. Can't make it to the event? Then simply scan the code we've included with this story.
Targa High Country starts 3pm this Friday, November 4, the Mansfield town stage before two days of action around the High Country region.
The Mitsubishi Evolution X of Dean Evans and Simone Bachmann is proudly supported by Hankook Tyres and Tarmac magazine, and partnered with TMR Performance, LF Performance, Spy Optics, Hi-Tec Oils and Camzilla.